Full ownership of the stack — from the front-end a user sees to the server it runs on. Here's where I focus.
Lightweight, purpose-built plugins that solve real problems without slowing the site down.
Sites engineered to absorb viral, seasonal spikes — the way wishing sites get hammered on festival days.
OPcache, object/page caching, edge caching and low-TTFB setups for consistently fast pages.
Semantic markup, structured data, clean URLs and fast pages that search engines love.
AdSense/AdX-friendly layouts tuned to earn without hurting UX or speed.
Hardened, well-configured servers that stay up and stay safe under real load.