AdSense without killing UX
By Mukesh Tandi · Monetization
Ads pay the bills, but too many — or badly placed ones — drive readers away and hurt your rankings. The goal is revenue that doesn't cost you the audience. Here's the balance I aim for.
1. Reserve space for every ad slot
Ads that pop in and push content down create layout shift (bad CLS). Always reserve the ad's height so the page doesn't jump. Stable pages feel faster and score better on Core Web Vitals.
2. Lazy-load below-the-fold ads
Don't load ads the visitor can't see yet. Lazy-loading off-screen units keeps the initial page light and fast, and only fetches ads as the reader scrolls toward them.
3. Cap ad density
More ad slots isn't more money past a point — it's a worse experience and a policy risk. Keep a sensible number of ads per page and let the content breathe.
4. Load the ad library once
If the same ad loader script is included several times, it wastes bandwidth and slows the page. Output it a single time and reuse it across all units.